Self Assessment

Self-assessing your work is a crucial step in the creative process, allowing you to reflect on your design choices and identify areas for improvement. By critically evaluating your projects, you can gain valuable insights into your strengths and weaknesses, which can guide your future efforts. This practice helps you understand your designs’ effectiveness and cultivates a mindset of continuous learning and growth. Embracing self-assessment empowers you to take ownership of your work, encouraging you to strive for excellence and innovation in your designs. Remember, every project is an opportunity to learn and develop your skills further, so take the time to reflect on your work and celebrate your progress!

Use this rubric to assess your advertising projects for the Timeless Boardwalk. Rate yourself on a scale from 1 to 5 (1 = Needs Improvement, 5 = Excellent) in each category:

1. Creativity (1-5):

• How original and innovative is your design?
• Does it effectively capture the essence of the Timeless Boardwalk?

2. Clarity (1-5):

• Is your message clear and easy to understand?
• Did you follow the seven-word rule for concise communication in billboards?

3. Visual Appeal (1-5):

• Are your colors, images, and fonts engaging and visually striking?
• Does your design attract attention?

4. Engagement (1-5):

• Does your advertisement encourage interaction with viewers, especially on social media?
• Are there effective calls to action?

5. Technical Quality (1-5):

• Did you follow the technical specifications for your chosen format?
• Is the resolution, file format, and branding consistent and professional?

Total Score: __/25
Reflect on your scores and identify areas for improvement. Remember, this is all about learning and growing as a designer!