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Welcome to our exciting course on advertising for designers! Get ready to dive into the fascinating evolution of advertising, where you’ll explore key concepts and ethical considerations crucial for impactful design. Not only will we journey through the rich history of advertising—from ancient town criers to today’s digital campaigns—but you’ll also engage in hands-on projects that let your creativity shine!
By the end of this advertising for designers course, you’ll understand how to create compelling ads tailored to your audience and develop practical skills to design advertisements that resonate and inspire. Let’s embark on this adventure together and unleash your potential in advertising!
You will need some technical skills to complete these projects. Be sure to check out our Photoshop Basics course to get an introduction to Adobe Photoshop. Also, check out our Build a Multimedia Slideshow course to learn how to use Adobe Premiere Pro.
Curriculum
- 4 Sections
- 15 Lessons
- Lifetime
- IntroductionLet’s kick things off by diving into the captivating history of advertising, where we’ll uncover how it has evolved over the years and shaped our world!2
- Advertising 101Get ready to explore the exciting world of advertising types, the balance between functional and emotional benefits, and the ethical considerations that shape our creative messages!3
- Building an AdvertisementLet’s jump into the art of designing advertisements, where we’ll explore the essential elements, understand our target audience, and learn how to write and design compelling ads!5
- Advertising ProjectsGet ready for an exciting hands-on experience as we meet our client and dive into the creative process of building advertisements!5
Instructor
I bring over 20 years of design experience. Having worked in a myriad of roles, including production artist, graphic designer, web developer, and photographer. I have a unique skill set to bring to the classroom and many different insights and experiences. Combined with a master's degree in instructional design and technology, I'm constantly exploring ways to bring creativity back to education.